✨ business in a box ✨

Business Foundations

The behind-the-scenes toolkit every solo business owner needs, from marketing basics to the tools that run your whole show.

🎬 7 Video Modules
📄 6 Guides
♾️ Lifetime Access
🔄 Updates Included

These are the universal building blocks: how to market yourself, show up online, use tools like ChatGPT and Google Workspace, and build a brand that actually attracts clients.

watch & learn

Video Training Modules

Click any module to expand it. Hit play to watch right here, no downloading, no extra apps.

01
Intro to Digital Marketing
5 lessons · Mission, vision, branding basics, target audience
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Introduction to Digital Marketing
What digital marketing actually means for a solo business owner
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Mission, Vision & Values
Define the core of your business before you market anything
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Social Media: The Giant
Overview of the landscape and where you actually need to be
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Discovering Your Target Audience
Who you're actually talking to — and how to find them
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Understanding Branding
Branding vs. marketing — and why the difference matters
02
Content Strategy
~16 lessons · One-minute tips, short form, content calendar
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Intro
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Mastering Your Branding Marketing Message
One Minute Content Tips
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Google
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Keyword Trick
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Views Mindset
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Text on Screen
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Storytelling & Content Value
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How to Build Know, Like & Trust
Short Form Video Content
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Understanding the Three Buckets of Content
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Concise Messaging
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Documentation vs. Creation
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Tonality
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Dos & Don'ts in Content
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Income Claim & Success Dos & Don'ts
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Short Form Video — Why
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Short Form Video — What
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Short Form Video — How
Content Calendar
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Content Calendar
03
Platforms to Market On
Facebook, Craigslist & TikTok deep dives
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Facebook
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Facebook Intro
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Remove Background in Photos
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Facebook Banner on Canva
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Upload Your Cover Photo
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Short Form Facebook Posts
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Long Form Content Ideas on Facebook
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Find Your Target Audience in Facebook Groups
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Importance of Stories on Facebook
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Bulk Create Social Posts with Canva & ChatGPT
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Facebook Groups
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Facebook Business Pages
Craigslist
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How to Use Craigslist to Get Leads
TikTok
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Optimize TikTok Profile
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How to Edit TikTok Profile
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How to Make a TikTok Video
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Pinned Post
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SEO Your Content
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Determine If You Are Optimized
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Hashtags
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Bulk Create TikTok Videos with Canva & ChatGPT
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Download TikToks Without the Watermark
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Repurpose TikToks to Other Platforms
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Repurpose.io — Automate Your Content Workflow
04
Branding Expansion
11 lessons · Brand foundation, marketing plan, buyer persona
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Brand Foundation
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Strategic Roadmap
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Marketing Plan Pt. 1
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Marketing Plan Pt. 2
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Step by Step Marketing Plan
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Buyer Persona, Target Market & Target Audience
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Target Market
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Buyer Persona Deep Dive
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Logo vs. Brand
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Color Communications
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Mastering the Skill
05
Business Tools
13 lessons · ChatGPT, Notion, Figma, Canva, LLC setup & more
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ChatGPT — Overview Training
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Figma — Training & Intro
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Notion — Intro & Training
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Coolors Tool
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Canva
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Loom Recorder Settings
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Make Your Own Profile Pictures
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Setting Up an LLC & Business Formation
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How to Set Up a Linktree for Socials
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Your Daily Action Plan
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Beacons — Free Link in Bio Tool
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PennSight — Free Business Tool for Products & Services
06
ChatGPT Masterclass
20 lessons · Full AI workflow for sales, email, content & more
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Introduction to the Tutorial Masterclass
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ChatGPT Conversation Conventions
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Google Talk to Books
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ChatGPT Workaround for Up-to-Date Statistical Info
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Choosing a Sales Letter Framework
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ChatGPT — Ask for Image Prompts
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Canva Text to Image for ChatGPT Sales Presentation
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Use ChatGPT to Write Headlines & Sub Headlines
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ChatGPT Thank You Page Script
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Launch Emails to Customers
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ChatGPT Launch Emails to Affiliates
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ChatGPT Script for a Sales Video
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AI with PowerPoint Presentation Coach
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AI with PowerPoint — Design & Accessibility
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ChatGPT — Write a Welcome Email
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ChatGPT Suggests Layout & Order for the Sales Page
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ChatGPT Suggests Colors & Background for Sales Page
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ChatGPT Earnings Disclaimers
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ChatGPT Creates Copy for the Opt-In Page
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ChatGPT Creates the Opt-In Email with Sales Message
07
Google Productivity Hacks
20 lessons · Google Docs, Gmail, Drive, Calendar, Forms & more
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Google Classroom
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Voice Typing with Google Docs
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YouTube Transcripts
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Gmail External Productivity Hacks — Voice & Management
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Gmail Internal Productivity Hacks
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Google Calendar Productivity Hacks
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Google Calendar — Multiple Calendars
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Google Docs — Basic Collaboration & Word Import
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Use Google Docs to Collaborate & Edit a PDF
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Use Google Docs to Collaborate in Real Time
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Collaborate with Google Docs & Spreadsheets
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Collaborate with Google Slides
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Collaborate with Google Drive
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Collaborate & Collect Info with Google Forms
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Manage Tasks & Projects with Google Keep
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Collaborate with Google Hangouts
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Using YouTube Live Streaming for Collaboration
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Get More Communication Options with Google Voice
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Using Google Docs Offline
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G Suite Applications — Paid
read & apply

Business Guides

Six guides covering the fundamentals every solo business owner needs. Open and keep forever.

📅
Fully Booked
How to fill your calendar consistently: the systems and strategies behind a fully booked service business.
→ Open Guide
📞
Discovery Calls
Turn introductory conversations into booked clients. Scripts, structure, and what to say when they ask about price.
→ Open Guide
⏰
Time Management
Systems for protecting your time, batching your work, and running a business without running yourself into the ground.
→ Open Guide
🤝
Overcoming the Fear of Networking
For the introvert who knows they need connections but doesn't know where to start. Practical, low-cringe approaches.
→ Open Guide
🧮
Calculating Your Prices
Price your services and products so they actually make money. The math behind profitable pricing, simplified.
→ Open Guide
✅
Client Onboarding Checklist
Every step from "yes" to first session, send the contract, collect payment, deliver the welcome kit, set expectations. Never drop the ball on a new client again.
→ Open Guide
✨ your business is handled.

Questions? hello@backdoorbusiness.com